Question: Which statement is true regarding marketing strategy planning? Multiple Choic e Trends in the external market environment may make a potential opportunity more or less
Which statement is true regarding marketing strategy planning?
Multiple Choic
e
Trends in the external market environment may make a potential opportunity more or less attractive.
Marketing managers implement marketing strategiesnot marketing plans.
The market environment may force marketing managers to change target marketsbut their marketing mixes are usually not affected.
It is easier in large firms, because marketing managers can count on specialists to plan each of the Four Ps
It does not involve independent decisions, but rather assembling the parts of the mix.
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