Question: Which statement regarding global segmentation, targeting, and positioning is true? Multiple Choice Companies must continually adjust products and marketing strategies to meet the changing needs
Which statement regarding global segmentation, targeting, and positioning is true?
Multiple Choice
Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
When developing a global STP strategy, it is best to define segments by geography alone.
Segmentation, targeting, and positioning activities for global markets do not differ substantially from those of domestic markets.
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