Which statement regarding when and how to segment markets is most accurate?

Multiple Choice

$$ If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.

$$ Governments should not attempt market segmentation because the strategy is only applicable for consumer and organizational markets.

$$ Even if a firm finds uniform needs across all users, it should take advantage of the method to avoid falling behind its competitors.

$$ Market segmentation is only feasible for large corporations; small businesses don't have the resources to engage in the process.

$$ Market segmentation strategies work less than $10$ percent of the time.