Which statement regarding when and how to segment markets is most accurate?

A$)$ Market segmentation is only feasible for large corporations; small businesses don$$t

have the resources to engage in the process.

B$)$ Governments should not attempt market segmentation because the strategy is only

applicable for consumer and organizational markets.

C$)$ Market segmentation strategies work less than $10$ percent of the time.

D$)$ Even if a firm finds uniform needs across all users, it should take advantage of the

method to avoid falling behind its competitors.

E$)$ If a business firm goes to the trouble and expense of segmenting its markets, it

expects to increase its sales, profits, and return on investment.