Question: Which step in implementing multichannel marketing is most challenging? Multiple Choice establishing subbrands for catalog retailers and direct selling channels creating a website that will

Which step in implementing multichannel marketing is most challenging?
Multiple Choice
establishing subbrands for catalog retailers and direct selling channels
creating a website that will engage visitors with interactive experiences
employing communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers
monitoring and measuring performance in various channels
documenting cross-channel consumer behavior with a customer journey map

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