Question: Which of these is an important step in effectively implementing multichannel marketing? Multiple Choice Start by documenting cross - channel consumer behavior with a customer

Which of these is an important step in effectively implementing multichannel marketing?
Multiple Choice
Start by documenting cross-channel consumer behavior with a customer journey map.
Create a website that will engage visitors with interactive experiences that involve games, contests, and quizzes.
Establish subbrands for catalog retailers and direct selling channels.
Minimize the number of channels to avoid cannibalizing sales from stores.
Immediately appoint a channel captain to avoid channel conflict.

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