Which term best fits the following Google Analytics definition?

When you're placing your link on external websites or ads, it's helpful to set up additional info, so you can see the data neatly organized in Google Analytics. Google Analytics requires at least 3 if you were to customize them: source, medium, and campaign. If you need additional context to identify the link, you can use their other parameters that will show in Google Analytics reports: term and content.

	UTM data
	UTM link building
	UTM information
	UTM parameters