Question: Which two contribute to the difficulty in accurately measuring the impact of multichannel marketing? Multiple select question. the large amount of data collected about all
Which two contribute to the difficulty in accurately measuring the impact of multichannel marketing?
Multiple select question.
the large amount of data collected about all stages of the purchase decision process
the complexities of international law pertaining to ecommerce
the unwillingness of consumers to describe their use of multiple channels for buying
the task of assigning credit to various channels for their roles
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