Question: While conducting research for a new product, the Kitchen Widget, Cheryl and her employees observed current customers and competitors, interviewed and surveyed potential customers. Cheryl

While conducting research for a new product, the Kitchen Widget, Cheryl and her employees observed current customers and competitors, interviewed and surveyed potential customers. Cheryl and her employees were conducting

Multiple Choice

secondary research.

ethnographic research.

the

4

Ps of marketing.

primary research.

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