Question: While defining the contribution of each IMC tool and measuring them according to their objectives is a sound idea, we are confronted with the difficulty

While defining the contribution of each IMC tool and measuring them according to their objectives is a sound idea, we are confronted with the difficulty of isolating the effect of advertising fromthe effect of the:

A. all the options listed here.

B. sales promotion or direct marketing.

C. market changes.

D. cost reduction.

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