Question: While Google Analytics generates an impressive amount of information about website visitors and their interactions with pages on a website, we cannot lose sight of

While Google Analytics generates an impressive amount of information about website visitors and their interactions with pages on a website, we cannot lose sight of the end goal: leveraging information to make marketing decisions. The information is only as valuable as the insight gained that leads to decisions that benefit the business.

The article "10 Best Google Analytics Case Studies" share examples of companies using Google Analytics in different ways to get measurable results .

Which of the 10 case studies impressed you in terms of the results achieved? Why?
What was one way a company used Google Analytics that surprised you, something you did not realize Google Analytics did or made possible?

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