Question: While it is difficult to distinguish between social marketing and cause - related marketing in the real world, we can at least distinguish them theoretically.
While it is difficult to distinguish between social marketing and causerelated marketing in the real world, we can at least distinguish them theoretically. According to the discussion, what is the main difference between social marketing and causerelated marketing?
Social marketing is done by nonprofit organizations, while causerelated marketing is done by forprofit companies.
Social marketing is done to enhance the welfare of individuals or society, while causerelated marketing is done to improve sales or corporate image.
Social marketing is done to address social problems, while causerelated marketing is done to support social causes.
Social marketing is done to influence consumer behavior, while causerelated marketing is done to influence consumer attitudes.
Social marketing is more socially liable than causerelated marketing
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