Question: While its intention was to do advocacy advertising, Pepsi eventually pulled its ad with Kendall Jenner giving a Pepsi to a cop during a protest.

While its intention was to do advocacy advertising, Pepsi eventually pulled its ad with Kendall Jenner giving a Pepsi to a cop during a protest. After some outrage by enough consumers, the company pulled the ad and did an apology, which are forms of ________.

program rationale

public relations audits

situation analyses

reactive public relations

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