While local adaptation remains important, in recent decades, multinational companies (MNCs) have put increasing emphasis on global
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While local adaptation remains important, in recent decades, multinational companies (MNCs) have put increasing emphasis on global integration. What factors have contributed to the rising importance of global integration?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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