While marketers may use different sites to communicate with customers in a social media marketing plan, there are several specific types of social media content sites that businesses can use to share information about their products and services:

Blogs allow the business to share detailed information about products and services and build trust. Stories and information are posted, and customers can provide feedback in the comments.

Media sharing sites allow users to upload photos, videos, and other types of media. Social media marketers must determine who will create and distribute this type of content and how much it will cost.

Podcasts allow people listen to or watch digital audio or video files online often in an interview format. They are not linked to a scheduled time and can be available for download or streaming at any time.

Social media ratings, or sites for reviews and ratings of products and services, allow customers to leave reviews and share information about their experiences with products and services. These sites can help build a good reputation for a business.

Social media communities allow groups of people who share common interests to connect with people with similar interests on the internet.

Forums allow for users to create posts and acts as an interactive community bulletin board for discussions.

Wikis allow people to work together in a collaborative online space that enables members to contribute content that can be shared with others.

Refer to the following scenario to see why social media matters to you and the world around you.

Imagine you are meeting with your after$-$school basketball club at your campus recreation center. The club wants you to create a social media strategy to promote new member sign ups so you can increase your roster. After a meeting with the club leadership, you decide that you would like to be part of the social media marketing team and you want to create some new content about your club, what you do$,$ when you meet, and why new students should join.

You are now part the social media marketing team with other students in your club and begin to build a social media marketing content plan. Mila wants to film some video content. Wyatt is interested in scheduling an interview with a student podcasting group on campus. Saanvi would like to create a hashtag campaign to encourage members to post content on their own social media pages at club events.

Of the types of social media content listed above, which type would you like to use as part of your plan to create and distribute social media marketing content and why?