While working as a graduate assistant in an on-campus lab, you create a fabric that has an odd property: it does not rip or tear but can be laser cut and heat sealed to create garments. The new fabric seems to take dye well and feels a little like cotton when worn. One additional benefit is that it looks crisp and sheds stains so less laundering is necessary. You consider possible uses and think about a better type of lab coat. Subsequently, you take apart some lab coats and figure out how they go together. This enables you to make some samples and try wearing. As a result, you decide to quit the lab and seek your fortune in the business of making lab coats. The market is medical and research labs as a start.

Your next step is to develop your route to success. Develop a business plan using the business canvas and a pitch for investors. You can use PowerPoint or equivalent for the pitch.