Question: While you are interviewing for a job in the digital marketing analytics department of a major retailer company (e.g. ZARA, Adidas etc.) A) The CMO

While you are interviewing for a job in the digital marketing analytics department of a major retailer company (e.g. ZARA, Adidas etc.)

A) The CMO asks you a question on: How you would apply advanced analytics to enhance their marketing operations and with a particular interest in how you would utilize both the "art" and "science" to achieve the best models for decision support for the department.

B) The Chief Marketing Officer wants to hire people who can best leverage advanced analytics (e.g. Data Science/Data Mining) to improve the efficiency of their operations.

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