Who is affected by the problem? Why is this problem considered a crisis? How should the company
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Question:
- Who is affected by the problem?
- Why is this problem considered a "crisis"?
- How should the company respond?
- How should the company move forward to protect its brand and reputation?
- What should the communications and/or action plan be to deliver its message(s)?
- Read the Module 3 Case "Domino's Pizza".
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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