An advertising agency manager. new to his post in Japan gathered his team for an old-fashioned brainstorming
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An advertising agency manager. new to his post in Japan gathered his team for an old-fashioned brainstorming session in the boardroom. A big presentation loomed, and he ex- pected creative ideas from his staff. Instead, he was met with silence. What went wrong? How could he coax ideas from his staff?
Related Book For
Business Communication Process and Product
ISBN: 978-0324542905
6th Edition
Authors: Mary Ellen Guffey
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