Question: Why are Google ads strategically effective and efficient ( cost effective ) ? Consumers are already in the information search stage of the shopping and

Why are Google ads strategically effective and efficient (cost effective)?
Consumers are already in the information search stage of the shopping and advertisers only pay when someone clicks on the ad.
Google ads have a fixed pricing structure, ensuring budget predictability for advertisers.
Google ads offer unlimited free clicks, leading to increased website traffic.
Google ads allow advertisers to reach a highly targeted audience based on specific demographics.

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