Question: Why are we here? is a common question in strategic planning. It is critical because: It is important to the PESTEL framework It is the

"Why are we here?" is a common question in strategic planning. It is critical because:
It is important to the PESTEL framework
It is the starting point for all other strategy discussions
Customers are asking it
Competitors are asking it of themselves
"Why are we here?" is a common question in strategic planning.

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