Why did you pick certain competitors to include in your analysis, and who do you think is the market leader based on the listed criteria?

Internal Micro Environmental factor	Strengths:	Weaknesses:
A. Company	Worldwide, Online or face to face, and hybrid of both	Other universities are starting to do the same thing as UMUC. The location of headquarters
B.Suppliers	UMUC uses online resources available for all students online.They also have suppliers that send equipment for labs.
C. Intermediaries	UMUC has locations all over the world for their students and future students.	Most of the intermediaries work normal hours. They should offer something on the weekend even if it's just for a few hours.
D. Competitors	UMUC has base access throughout the world. UMUC accepts more transfer credits.
E. Publics	National brand as a public university.	Lots of other online universities with National recognition, seem to get more attention.
F. Customers	Able to receive tuition or financial assistance. UMUC welcomes all who wish to attend college and earn a degree.	Members that are all over the place not located near a campus don't get as much support. Most of their customers are military or Maryland residents

External Macro Environmental factors	Opportunities:	Threats:
A. Demographic trends in the population	UMUC accounts for growth in population wanting a higher education.	Trying to get people other than military to join.
B. Cultural influences affecting consumer decision making	UMUC offers programs for all families coming from different types of income.	Expensive courses. Prices have gone up since I first started with UMUC. If prices were a little lower maybe people could afford it.
C. Natural resources needed as inputs by marketer	UMUC online degree programs require the internet which require power to run computers and other technologies involved in successfully operating UMUC Learning program	If there happens to be an issue being able to power the devices needed to learn could cause a break in learning.
D. Political or economic conditions effecting consumers purchasing power	Better economy with low unemployment the continuous funding of our military and defense department.	Military personnel will most likely not spend out of pocket money to attend college as other expenses will take priority.
E. New technologies impacting the industry	UMUC becoming more technology friendly so that students can access their class wherever.	Keeping up with this technology we could stop really studying and be able to gather information from many different sources.