Question: Why do central route attitude - change messages tend to have a lasting impact? a . They utilize visual channels of communication, which are more

Why do central route attitude-change messages tend to have a lasting impact?
a. They utilize visual channels of communication, which are more effective than other channels.
b. They lead to minimal processing of the information.
c. They inspire high elaboration of the message on the part of the receiver.
d. They are based on flashy, nonsubstantive message factors.
Why do central route attitude-change messages tend to have a lasting

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