Question: Why do managers use strategic analysis? When does a firm have a competitive advantage over its rivals? What are generic competitive strategies, and how are

  1. Why do managers use strategic analysis?
  2. When does a firm have a competitive advantage over its rivals?
  3. What are generic competitive strategies, and how are they implemented in a firms value chain activities?
  4. How does strategic analysis help a firm develop its own strategic position? Why should that position be unique?

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