Question: Why do various social groups exercise large influences over most consumers' discretionary purchasing habits? It is human nature to reference certain select groups for guidance.

Why do various social groups exercise large

Why do various social groups exercise large influences over most consumers' discretionary purchasing habits? It is human nature to reference certain select groups for guidance. OIt is human nature to lead others towards your own interests/goals. It is human nature to want to reject others. It is human nature to look toward others to make decisions. OIt is human nature to lead others

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