Why do we need middlemen? Don't they just add to the cost of distributing products to consumers? (middlemen are intermediaries who come in between the marketer and the customer, for example, retailers and dealers, and agents). [Give three reasons why middlemen might be important for consumers and marketers. Explain how middlemen are creating value to the marketer and customers of the marketer. For example, how a Ford dealer is adding value to the Ford Motor Company and Ford customers]