Question: What were some barriers to employing the product of Godrej Security Solutions (GSS)? How can the barrier be overcome? What were the first campaign's specific

What were some barriers to employing the product of Godrej Security Solutions (GSS)?

How can the barrier be overcome? What were the first campaign's specific marketing communication objectives?

What was the use of appeal, media mix, and measurement of campaign effectiveness?

How were they?

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Godrej Security Solutions GSS is a leading provider of security solutions in India offering a wide range of products and services to both residential and commercial customers However despite its stron... View full answer

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