Question: Why do you think that Amazon decided to enter the B2B Marketplace? What makes their offering different from traditional B2B marketers and will this differentiation

  1. Why do you think that Amazon decided to enter the B2B Marketplace?
  2. What makes their offering different from traditional B2B marketers and will this differentiation be enough to encourage B2B sellers and buyers to move to Amazon Business? Frame your answer (either pro and con) with arguments to back up your assessment.
  3. What can and should traditional B2B marketers and sellers do to combat Amazons entry into this marketplace?

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