Why has IMC become more important for marketers? What is the AIDA model? How does it relate

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Why has IMC become more important for marketers?

What is the AIDA model? How does it relate to marketing messages?

Brands constantly communicate messages to consumers. However, consumers may not interpret these messages as the brand intended. Why might this happen? How can brands improve their communication?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Apr 30, 2024 02:58 AM

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Why has IMC become more important for marketers? What is the AIDA model? How does it relate

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