Question: Why is constructing a data warehouse more difficult for in - store transactions than it is for online shopping? Customer returns to the store confound
Why is constructing a data warehouse more difficult for instore transactions than it is for online shopping?
Customer returns to the store confound the data.
Since customers are more likely to buy gifts for others in stores than online, it defeats the purpose of understanding the enduser.
Availability of store assortments is not always similar to website assortments.
Store purchases can be made with cash, thirdparty credit cards, or mobile apps.
Store customers are not interested in sharing personal information.
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