. Why is cultural awareness important for an MNC? Take a real life example of a multinational...
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. Why is cultural awareness important for an MNC? Take a real life example of a multinational company and elaborate the above statement with it. Give arguments in the support of your answer. Take an MNC example and give answers in the perspective of Fon Trompenaar’s cultural dimensions.
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Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
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