Why is direct-response communication often more successful?

a. It is less expensive.

b. It has a low cost per person reached.

c. It has a unique look.

d. It is targeted communication to the consumer.

TELUS was another long line of brands that released an encouraging ad campaign during the COVID-19 pandemic. The #StayStrongStayConnected creative urged people to keep up their morale and stay moving, learning, giving, and safe with people improvising creative ways to exercise on balconies and stay connected through digital collaborations. The campaign broke on their social media channels and on select television channels. What is TELUS using?

a. advertising

b. implicit communications

c. personal selling presentations

d. public relations

For many years Canadians have loved their Tim Hortons coffee. Recently, Tim Hortons has expanded its menu. The company has run advertisements that tell consumers theyve always got time for Tim Hortons. Which type of promotion is Tim Hortons using?

a. amusement

b. reminder

c. influence

d. informative

Procter & Gamble uses cents-off campaigns, couponing, and free samples to increase sales of Tide detergent. Which type of promotional strategy is it using?

a. kinetic

b. pull

c. personal selling

d. reinforcing

Ketchup King, a food manufacturing company, markets its tomato ketchup globally. As its consumers are well aware of the uses of ketchup, the company does not have to generate product awareness. The company, however, wishes to focus on convincing consumers to buy Ketchup Kings ketchup instead of other brands ketchup. In this scenario, what must Ketchup King employ?

a. persuasive promotion

b. connective promotion

c. eminder promotion

d. informative promotion