Why is global STP more complicated than local STP$?$

Question $10$ options:

A$)$

Consumer markets are almost totally homogeneous in global markets, making segmentation difficult.

B$)$

Most governments have rules against targeting consumers.

C$)$

There are fewer franchising opportunities in global markets.

D$)$

Consumers may view their role differently in different countries.

Question $11(5$ points$)$