Question: Why is it difficult for the channel manager to get franchisees to deliver a consistent level of service in the case of franchises? a .

Why is it difficult for the channel manager to get franchisees to deliver a consistent level of service in the case of franchises?
a.
Because such services, in general, require customer input in order to be successful.
b.
Because unsold services have a high degree of perishability, design should maximize service sales during its limited time.
c.
None of the choices
d.
Because of the amount of human involvementbehaviorinvolved in service provision.

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