Question: Why is it important for managers to correctly define the industry boundaries their company operates within? To keep their products differentiated from their competitors To
Why is it important for managers to correctly define the industry boundaries their company operates within?
To keep their products differentiated from their competitors
To avoid being caught offguard by competitors who serve the same basic customer needs but with different product offerings
To ensure they are using the most advanced technology in their products
To increase the number of products they offer to their customers
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