Question: Why is it important for managers to take a customer - oriented view of their business when defining industry boundaries? a . To expand their
Why is it important for managers to take a customeroriented view of their business when defining industry boundaries?
a To expand their company's product offerings
b To increase the bargaining power of suppliers in their industry
c To reduce the competition in their industry
d To identify the basic customer needs their company is serving
e To increase the prices of their products and services
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