Question: Why is it important for public relations professionals to read and understand the news? Question 9 options: It helps them build their own news writing

Why is it important for public relations professionals to read and understand the news?
Question 9 options:
It helps them build their own news writing skills.
It informs them of what journalists write, comment, and blog about.
It enables them to compliment journalists when pitching a story.
It provides a competitive edge against unfriendly competition.

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