Question: Why is it important that a competitive resource be rare? Only rare resources increase a company's ROIC. If it's not rare, it can't be used

Why is it important that a competitive resource be rare?
Only rare resources increase a company's ROIC.
If it's not rare, it can't be used effectively.
If it's not rare, it can't be sold.
If it's not rare, competitors can access it.
Why is it important that a competitive resource be rare? Only

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