Question: Why is it important to help the buyer make decision criteria tangible ? The more tangible the information about their concerns and desires, the better

Why is it important to help the buyer make decision criteria tangible?
The more tangible the information about their concerns and desires, the better you can fit your solution to their most important criteria.
Tangible criteria help the customer more clearly define what is truly wanted or needed.
None of these answers are correct.
All of these answers are correct.
The more tangible the criteria, the more likely you can provide customer satisfaction after the sale.
Why is it important to help the buyer make decision criteria

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