Why is it important to include a SWOT analysis in a marketing plan?

Question $15$Answer

a$.$

To develop a mission statement that aligns with the company's strengths and weaknesses.

b$.$

To identify and address key internal and external factors that can impact the company's success.

c$.$

To create an exhaustive list of marketing tactics for each strategic business unit.

d$.$

To outline the specific products and services the company will offer.

e$.$

To provide a detailed financial overview of the company's current market position.