Question: Why is it so important that channel members act as partners towards a common goal? Discuss with examples. (Consider the potential channel conflicts that may

  1. Why is it so important that channel members act as partners towards a common goal? Discuss with examples. (Consider the potential channel conflicts that may arise between channel members while discussing your answer). (Chapters 10, 11)
  2. Each promotional tool (advertising, sales promotion, public relations, personal selling, direct marketing) has strengths and weaknesses. If you are opening a new restaurant in RGV (or your home town), how would you decide about your promotional mix (how much advertising, PR, etc.)? Discuss your answer considering the strengths and weaknesses of different tools. (Chapters 12, 13, 14)
  3. Watch the video called Story of Stuff. How did the video influence you? Share your personal feelings and opinions. (Chapter 16)

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