Why should organizations determine their value proposition when creating their social media information system $($SMIS$)?$

They can raise their total value if they identify which social media platforms their competitors are using and create an SMIS that incorporates additional platforms.

They can convince their stakeholders to invest more resources in the SMIS if they can prove that customers are undervaluing their brand, products, and services.

They can increase their exposure and user engagement on social media by designing an SMIS that enables them to reinforce and build on their identified strengths.

They can determine whether more than one SMIS is needed to effectively increase the fundamental value of their brand, products, and services across social media.