Question: Why should you develop the vision statement before the mission statement? The vision statement is focused on the customer, not the product. The vision statement

Why should you develop the vision statement before the mission statement?

The vision statement is focused on the customer, not the product.

The vision statement is the only one included in the business plan.

You need to be able to state the ventures broader purpose and what it can become.

Investors are more concerned with the vision rather than the mission.

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