Question: Why would a firm regularly measure customer satisfaction levels? a. For up-to-date activity-based costing b. To measure customer lifetime value c. Because it is one

  1. Why would a firm regularly measure customer satisfaction levels?
  2. a. For up-to-date activity-based costing
  3. b. To measure customer lifetime value
  4. c. Because it is one key to customer retention.
  5. d. It helps with customer-perceived value

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