Why would managers not consider drastically modifying their company's strategy?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Mar 04, 2024 02:15 AM

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Why would managers not consider drastically modifying their company's strategy?

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Managers might be hesitant to drastically modify their companys strategy for several reasons 1 Risk of Uncertainty Drastic changes introduce a high le... View the full answer

Marketing

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