Question: Why would these particular testing methods be appropriate for the 'Share a Coke' campaign? -Pretesting measures: Direct Mail tests and moment-by-moment measures -Post testing measures:

Why would these particular testing methods be appropriate for the 'Share a Coke' campaign?

-Pretesting measures: Direct Mail tests and moment-by-moment measures

-Post testing measures: Sales Results Tests and Intend-to-Buy Tests

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