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number 11, number 13

In one market, 539,000 pizzas were purchased during a one-month period. Among the households that purchased Bertucci's, a total of 23,000 pizzas were purchased, 10,400 of which were the Bertucci's brand. 11. Based on this information, calculate Bertucci's customer sbare for this market. (1.5 points) 12. Write 1-2 sentences interpreting customer share metric for this market. Write answer in box below. (1.5 points) Q12 ANSWER It is estimated that pizza customers overall purchase an average of 3 pizzas in a typical month. Bertucci's customers in this market purchase an average of 5.5 pizzas in a typical month. 13. Based on this behavioral data, calculate Bertucci's usage index for this market. (1.5 points) 14. Write 1-2 sentences interpreting usage index metric calculated for this market. Write answer in box below. (1.5 points) Usage Index Q14