Question: With a small MARKET SIZE and low PURCHASE BEHAVIOR, why would anyone target this as a segment of interest? The growth rate at 7 %

With a small MARKET SIZE and low PURCHASE BEHAVIOR, why would anyone target this as a segment of interest?
The growth rate at 7% is still the higher than any other segment.
With an average selling price of $70, there is solid profit potential.
There are probably fewer competitors targeting the luxury segment than other seaments
With a small MARKET SIZE and low PURCHASE BEHAVIOR, why would

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