Question: With Products, Is It Form or Function? Some marketers believe that product performance (function) is the main attribute of a product. Other marketers maintain that

With Products, Is It Form or Function?

Some marketers believe that product performance (function) is the main attribute of a product. Other marketers maintain that the look, feel, and other design elements (form) of products are what really sway the customers decision.

Take a position on the form vs function debate, i.e. How would you argue that Product Performance is the key to brand success OR how would you argure that Product Aesthetics are the key to brand success.

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