With $q,,$ consumers evaluate products based on the overall feeling that is evoked by the alternative.

Underlying Attributes

Attribute$-$Based Evaluation

Affect$-$Based Evaluation

Question $87$

$1$ pts

$q,$ : Are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem.

Determinant Criteria

Attribute$-$Based Evaluation

Evaluative Criteria